The Institute for Strategic Management Inc. (ISM) provides business managers with a new perspective on their organization and mission. ISM works as instructors and facilitators to develop managers’ real-time thinking abilities through integrated management and informational tools that build on strategic initiatives with key execution and performance measures.
With the ever changing business world much like that of ocean tides, the analogy of a sailor and compass were created as representation of ISM branding. The compass symbolizes ISM’s unique approach to helping managers make confident decisions that aid businesses in making and keeping a successful course. A tried-and-true color scheme of blue and gold speaks to the confidence and reliability of the ISM system. Marketing and collateral pieces reinforce the navigational theme with nautical elements that compliment the logo and materialize a previously abstract concept.