Knouse Foods is a grower’s co-op with a 50-year legacy of providing healthy delicious fruit products. They are dedicated to a commitment of quality and their identity needed reinforce these efforts. Applications such as stationery, business cards, signage, apparel, and other communications represent not just the individual or program, but Knouse as a whole.
The official Knouse Foods logo is an apple placed over an encompassing oval. The apple was chosen as the symbol for Knouse Foods because it is the primary focus of Knouse and its varied product line. The colors red and green were chosen to represent the public’s perception of apples and freshness, while the gold represents the quality and consistency of the products.