Apr '09

Brand-Loyal, Extreme Sport Consumers Respond Immediately to New Fishbone Apparel eCommerce Site.

Harrisburg, PA – Fishbone Apparel is a leading retailer for action sports apparel. To complement their brick and mortar operations, they asked Triple Strength to develop an ecommerce store manifesting their brand in similar fashion online.

This website appeals to youths who enjoy watching and participating in extreme sports. The simple interface focuses on these consumers’ tendencies to be extremely brand loyal. Shoppers can easily find products using a variety of search methods. The addition of a blog (the Bone Yard), and an events calendar will help build a community of Fishbone followers. This will be further enhanced by an integrated email marketing campaign.

Such a feature rich website must be simple to manage and keep up to date. The Triple Strength CMS allows the client to easily process orders using automated tools, and will eventually house over 1,200 products, representing over 100 leading brands. The site received visits from 34 countries and had sales exceeding their expectations within the first days after launch.