Apr '09

Messiah Village Launches Mount Joy Country Homes With A Fresh Approach to Retirement Living Marketing.

Mount Joy, PA – Put equal emphasis on each word—“simply good living”—and you’ll begin to understand the essence of the relaxing lifestyle to be found at Mount Joy Country Homes. This Messiah Village retirement community offers charming cottages built for ease and accessibility at very reasonable prices. Still it may be what is missing that makes them so appealing.

Maintenance-free living means no more shoveling, raking, mowing or repairs, but plenty of time to enjoy your favorite activities and nearby friends and family. There is very little traffic and congestion. Instead, the beautiful countryside surrounding Mount Joy offers views of farm fields and tree lines stretching out to meet the horizon.

Brainstorming with the marketing team at Messiah Village, Triple Strength seized upon the idea that less means more to retirees desiring to make wise use of their time as it becomes increasingly valuable. Reduced maintenance equals more time to enjoy life’s most important moments. Or in fewer words, simply good living.

Triple Strength assisted the marketing team at Messiah Village by integrating an attractive new identity and consistent message throughout stationery, sales literature, print and outdoor advertising and a mini-site you can visit at MJCH.org.