Jan '09

The Hershey Story, The Museum On Chocolate Avenue Opens Its Doors to The Community.

Hershey, PA – The Hershey Story, The Museum on Chocolate Avenue celebrates the life of chocolate-maker and philanthropist Milton S. Hershey. This impressive new landmark building in the heart of the city joins the recently restored Hershey Press Building in a revitalized downtown Hershey.

Triple Strength is a proud supporter of The Hershey Story and took part in its development by designing the Museum’s website, retail identity, way-finding system and collateral materials.

“We feel fortunate to have been invited to play a role in this important project.” says Lance Dietrich, President of Triple Strength, who grew up in nearby Palmyra. “It’s a story that residents of the community, including myself, take great pride in retelling. Now it has a permanent home.”

Perhaps it was best said by Don Papson, Director of The Hershey Story, who recently reflected on the wide variety of individuals who contributed to the successful completion of this dream come true, “All of us are so very lucky to work and live in the halo of Milton Hershey.”