www.fishbonesk8.com

2009 Central Penn Business Journal Best of the Web – Best e-Commerce

Fishbone Apparel is a leading retailer for action sports apparel in Central PA. Triple Strength was sought out to develop an e-commerce store, branded to compliment their brick and mortar operations.

This web site appeals to youths who enjoy watching and participating in extreme sports. The simple interface focuses on these consumers’ tendencies to be extremely brand loyal. Shoppers can easily find products using a variety of search methods. The addition of a blog (the Bone Yard), and an events calendar will help build a community of Fishbone followers.

Triple Strength developed a CMS that allows the client to easily process orders using automated tools, and will eventually house over 1,200 products, representing over 100 leading brands.

Features:

• Web Site & E-Commerce CMS
• Integrated Mini Blog – The Bone Yard
• News and Events
• Online Payment